The Golf Channel keeps over 120 million homes informed about the sport’s latest breaking news with ''Golf Central.'' When a strong new package of theme songs was needed for their marquee program, they turned to Stephen Arnold Music, the leaders in original music and sonic branding.
The assignment to refresh “Golf Central” was the latest in a string of recent collaborations between Stephen Arnold Music and the Golf Channel, including the shows ''Golf In America,'' and ''Grey Goose 19th Hole.'' For “Golf Central,” the directive was to create an emphatic opening theme for a show providing elite analysis of one of America’s most popular sports.
''This theme was a unique chance to evolve the music that’s associated with a particular sport,'' says Stephen Arnold, President of Stephen Arnold Music. ''The Golf Channel wanted a bigger sound with lots of energy to appeal to a young audience. In addition, they wanted a sonic logo -- or mnemonic -- with the potential to become a classic signature that people can immediately recognize and remember.''
Stephen Arnold Music composed a package of four highly motivational themes that mix the power of a 1-wood drive off the tee with all the tension of an 18 hole 15-foot putt. Guitar, bass, real drums and subtle electronic elements provide the pulse, while live brass and strings lend larger-than-life feel to the action that’s about to unfold.
''This wasn’t your standard twinkling-acoustic-piano approach to scoring for golf,'' Arnold notes. ''The Golf Channel is attracting an increasingly youthful demographic. As a result, this theme package presented Stephen Arnold Music with an opportunity to do the sonic branding that we excel at. Our experience at ‘branding the brands’ tells us what questions to ask before we get started, then allows us to interpret what the client tells us and finally assemble the perfect talent to execute the music.”
Given the chance to capture the pageantry and majesty of golf, and then inject it with a firm dose of 21st Century attitude, Stephen Arnold Music didn’t hesitate.
''Golf Central is a program that a lot of people watch,” Arnold concludes. “Being invited to compose the theme for their marquee show was a very special assignment.”
About Stephen Arnold Music:
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company's Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http://www.stephenarnoldmusic.com.
Web Resources:
Click here to watch the Golf Channel's "Golf In America" show open:
http://www.youtube.com/stephenarnoldmusic#p/u/6/GBdMcRr8dXs
Click here for more info about Stephen Arnold Music:
http://www.stephenarnoldmusic.com/
Click here for more info about the Golf Channel:
http://www.thegolfchannel.com/golf-tv/
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