“Universal is an iconic brand that has been around for a long time, and Universal Channel is one of the top networks in Latin America, so they’ve obviously been doing some things well in terms of their branding,” says Michael Waldron, President/Creative Director at nailgun*. “While we wanted to revitalize the network’s look and feel, we didn’t want to mess with what was working.”
Exploring the best creative work in advertising, network branding/promotion, branded entertainment, online marketing and filmmaking and the minds behind it.
September 14, 2007
nailgun* Creates Extensive Redesign of Universal Channel
“Universal is an iconic brand that has been around for a long time, and Universal Channel is one of the top networks in Latin America, so they’ve obviously been doing some things well in terms of their branding,” says Michael Waldron, President/Creative Director at nailgun*. “While we wanted to revitalize the network’s look and feel, we didn’t want to mess with what was working.”
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