NEW YORK, NY – Further bolstering their already impressive roster of creative talent, BlueRock (http://www.bluerockny.com), has added award-winning editor Bruce Ashkinos. Ashkinos comes to BlueRock following five years at Chemistry, the editorial house he co-founded in 2004, formerly known as Slingshot.
"For me, it was just the right time to make a change," Ashkinos said. "At BlueRock I can focus only on creative issues and what I need to do I make whatever I’m working on better."
"Bruce’s passion for the art of film editing and storytelling is inspiring," Roe Bressan, BlueRock’s President/COO said. "We’re excited to add his energy and focus to our creative roster."
Known for his sure-hand in an array commercial genres, particularly comedy, dialogue/storytelling and real people, Ashkinos’ current show reel includes spots for Champs Sports, Optimum/Cablevision, I Am.com, Wendy’s, as well as a European spot for Chipita baked snacks directed by Tony Kaye. Since joining BlueRock he has completed a new package of Optimum/Cablevision for agency Gardner Nelson + Partners, New York; and an effective PSA for Diabetes via McCann-Erickson, New York.
Looking at the big picture of the commercial production/post industry today, Ashkinos noted how well BlueRock is positioned to meet the demands of an ever-changing media industry.
"Editors In today’s marketplace need to look ahead for their clients more than ever before and offer creative options across multiple media platforms," Ashkinos explained. "Thanks to BlueRock’s unique relationship with their partner companies -- Spontaneous for design/visual effects/3D; Blast for full service audio post production; Contagious for digital marketing services; and Ballistic, for compositing, scene enhancement -- there literally isn’t any aspect of the filmmaking process we can’t creatively wrap our arms around. I’m looking forward to contributing to their already impressive reputation."
BlueRock (www.bluerockny.com) was founded on a simple but compelling editing philosophy -- that the talents of the editor and his or her vision, judgment and skills should be allowed to influence, inform and improve every aspect of the production process. Serving the needs of the advertising, television programming, music video, feature film and interactive media industries, BlueRock is known for its hallmark combination of creative talent and technical prowess. Its ad agency client list includes such shops as BBDO, JWT, McCann Erickson, Publicis Groupe, Young & Rubicam, and many others. Its editors possess a broad range of talents and styles, and their work has been recognized with AICP Awards, AICE Awards, Emmy® Awards, ANDY Awards and Clios.
Click here for more info about BlueRock and to view Bruce Ashkinos current show reel: