August 15, 2016

HOBO Partners With Gigantic Post On Audio For Sundance Winning Doc “Weiner”

Audio Team Helps Cut The Noise And Create City Life Ambiences For Revealing New Film Currently In Theaters, VOD And Premium Cable Showtime In Fall

NEW YORK, NY -- One of the surprise hits on the film festival circuit this year has been the documentary “Weiner,” the all-too-revealing inside look behind the failed New York City mayoral campaign of former Congressman Anthony Weiner that took home the Grand Jury Prize at Sundance.  Enhancing the aural impact was HOBO engineers Chris Stangroom, Stephen Davies and Julian Angel, who each played a key role in the film’s audio postproduction.

Directed by Josh Kriegman and Elyse Steinberg, “Weiner” is currently playing in theaters and on VOD, and will premiere on Showtime in October.

Working alongside Supervising Sound Editor and Re-recording Mixer Tom Paul of Gigantic Post, New York, the HOBO team was focused on the film’s dialogue and sound effects, preparing each component for the final mix by Paul. As with most documentaries, the verite style of the film and the varied audio sources used, proved challenging for dialogue editor Stangroom.

“A lot of the audio sources we were dealing with came from old news footage, cell phone cameras and the filmmakers themselves were shooting in guerilla style,” Stangroom says. “We needed to clean all that up – the harsh drones, crackles and blaring sounds of city life. More so than other film genres, nobody pays attention to the audio in docs unless something sounds wrong.  Making sure all of the source audio was as clean as possible was paramount.”

HOBO has worked on numerous other indie documentaries including “Documented,” “The Education Of Mohammad Hussein” and “Breaking A Monster,” as well as several reality TV series, including Discovery’s popular series “Gold Rush” and AMC’s “Making of the Mob.” They most recently teamed with Paul and Gigantic Studios on the indie films “The Seventh Fire” and “Tomorrow We Disappear.”

Layering Ambience:
While Stangroom was immersed in the dialogue, HOBO’s Davies and Angel worked on the overall sound effects, which meant confronting a wide range of extraneous noises and layering subtle, yet crucial, ambiences of city life soundscapes to create a natural mood that allows viewers to focus in on the story.

“Julian and I concentrated on finding the right city ambiences to use, and layering them so they sounded natural and believable,” Davies says. “The challenge sonically was to make it all feel like one cohesive world.”

The Sounds of Brooklyn:
Never was that more key than in the scene involving Weiner yelling into a bullhorn while marching in New York’s Caribbean Festival, a particularly noisy and crowded event held every summer in Brooklyn.

“The parade scene was complex because of the extreme noise level,” Angel notes. “Weiner is yelling into the megaphone, the crowds are almost louder than he is, and booming music from the floats are everywhere, and yet somehow we had to clear out all of that noise and focus on what Weiner was actually saying, and more importantly what the scene represents in the context of the film.”

Adds HOBO President Howard Bowler, ”Filmmaking is a collaborative job with every company contributing creatively to make it work,” he says. “Through sound, we help to pull audiences into the story and keep them entertained and engaged.”

About HOBO:
HOBO is an audio post production company dedicated to creating an exceptional listening experience. The company has earned the trust of some of the most iconic brands and companies in the world. Make yourself at HOBO.


Web Resources:
Click here for more info about HOBO:

Click here to see the “Weiner” trailer:

Click here to see the “Weiner” IMDB page:

August 11, 2016

Stephen Arnold Music Drives CW33 “Express Yourself” User Generated Content Campaign With Energetic Original Song

The World Leader In Sonic Branding Creates An “Instant Classic” To Get Dallas-Fort Worth Station’s Viewers Excited About Sharing Video, Images And Music

DALLAS, TX -- CW33-KDAF TV doesn’t expect their viewers to just tune in -- they also want the Dallas-Fort Worth station to be a part of their daily conversation. The solution for that challenge is their engaging new Express Yourself” campaign, driven by a catchy original song from Stephen Arnold Music.

With “Express Yourself,” CW33 has a promotional vehicle that encourages viewers to interact with the station -- uploading and sharing fresh user generated content in keeping with the campaign’s motivational theme. The foundation of “Express Yourself” is its song, an instant classic that’s heavy with hooks, written and produced by Stephen Arnold Music to forge an instant connection with viewers. 

A perfect up-tempo mashup of new school funk-pop sensibilities and old-school Motown, Stephen Arnold Music’s “Express Yourself” combines a killer vocal with live organ, guitar, bass, brass and drums – plus plenty of catchy claps and whistles -- to fire audiences up. The lyrics make the motivational message crystal-clear: “Be loud, be big, be true to yourself/You’re one-of-a-kind, there ain’t nobody else/Be hot, be cool – just do what you do/Don’t hide what’s inside cuz it’s time that you/Express yourself.”

The song was designed with modularity in mind. Stephen Arnold Music provided CW33 with a wide assortment of versions including :05, :10, :15 and :30 promos that highlight the station’s shows, news and contests. Each impression is a reminder that viewers should express themselves by sharing video, images and music that may be broadcast by the station or spread via its social media channels.

For CW33, getting the song right was essential to a successful campaign.

“Music is a common language that everybody understands,” Jamie Aitken, VP and General Manager of CW33/KDAF-TV, says. “We’ve had the words and logo ‘Express Yourself’ on air since January, but without a sonic brand behind it, it’s very two-dimensional. Sound is what drives people.”

Adds Roger Vertrees, Director of Creative Services for CW33/KDAF-TV: “We wanted a track that was timeless, so it was critical that we collaborate with Stephen Arnold Music to get it done right. They created an infectious original song that’s getting everyone involved.”

About Stephen Arnold Music:

Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.

For more information, please visit

Web Resources:
Click here to watch Stephen Arnold Music’s “Express Yourself” campaign:

Hear the “Express Yourself” song here:

Click here for more info about Stephen Arnold Music:

Creative Credits:
Client: KDAF-TV CW33, Dallas-Fort Worth, TX
Project: "Express Yourself" Campaign
VP/General Manager: Jamie Aitken 
Director of Creative Services: Roger Vertrees

Music: Stephen Arnold Music, Dallas, TX