New Spot to Air on MTV, Internationally and a Hilarious
Viral Version Featuring ‘The Condom Fairy’
EL SEGUNDO, CA - BEST* Company Ever (http://www.bestcompanywebsite.com), the creative production house led by directors Laura Murphy and Eileen Doherty, has produced a condom commercial that actually uses sex to sell condoms. The new spot for Lifestyles Condom’s newest product called Skyn features three attractive young couples in some serious back-scratching, toe-curling action. The spot will break later this month on MTV and air internationally with an even racier version.
"We talked with MTV standards before the shoot about where the line was in terms of what could and couldn’t do," Murphy said, "then we did everything we could to dance around the line. We wanted sexy but not dirty. It was a little like playing doctor -- telling the actors specifically what they could and couldn’t touch. Basically, no boob touching, no heads below the waist and nothing too ‘porny.’ It also led to more innuendo, double entendres and ‘that’s what she said's' than you have ever heard on a set before."
Entitled "Skyn Revolution," the ad begins with a shot of a dimly lit hallway as a young couple, leaving an apartment party, can barely keep their hands off each other. That scene cuts to a parked SUV with a couple kissing passionately in the front seat, which then cuts to a third couple on a bed in a messy bedroom with an open closet door partially obscuring the room. From there the action unfolds with a series of quick cuts from each couple as clothing is removed, things heat up and tension builds. As a driving song from Eagles of Death Metal ups the ante, a sultry female voice intones "it’s like nothing now and like nothing ever before because it’s like nothing at all.
The Skyn revolution is here and safe sex will never feel the same way again."
"We have a lot of experience with the 18-24 year-old male, in life and in work, which meant we were in our comfort zone demographic-wise but we usually do comedy. The sexy and serious tone of the project was a nice break allowing us to really focus more on the look and style of the spot," Doherty says. "We wanted it to feel realistic. So take the couple in the car: we’ve all had sex in a car and it can be awkward, but almost getting caught adds to the excitement. We wanted to capture the fun coupled with the sexy."
Helping ease any awkwardness and adding to the look of the spot was BEST*’s use of the Silicon Imaging SI-2K digital camera - the camera that was used extensively in the Academy Award winning film Slumdog Millionaire. For Murphy, the fact that the camera has a removable head that is small and maneuverable was key. It allowed them to really get it into the action without intruding on the actor’s performances. "It gave us the freedom to get in small places and to get intimate shots of them touching without being right in their face with a bulky camera and the footage looked amazing."
About Best Company Ever:
Laura Murphy and Eileen Doherty spent their formative years in New York at MTV, drinking, writing and directing really funny on-air promos. From there, Eileen went on to become Executive Producer of Stardust, a bi-coastal motion graphics/production company, where she basically ran the show and impressed big shot clients like Nissan, Microsoft and Target. Laura left MTV and signed on as a commercial director with a New York based production company and went on to direct spots for Comedy Central, AT&T, Major League Baseball and others. With an eye on the changing environment of advertising and wanting to combine their unique and diverse skill set, they saw the opportunity to create a new business model. Specializing in writing, producing and directing advertising, promotional and comedy content for on-air, online and print, they have created a model that is streamlined, cohesive and incredibly creative…. the BEST* business model ever.
Creative Credits:
Client: Lifestyles Condoms
Project: "Skyn Revolution" (:30)
Airdate: March 2009
Agency: AMP, Boston, MA
Production Company: BEST* Company Ever, El Segundo, CA
Directors/Producers: Laura Murphy, Eileen Doherty
DP: Christophe Lanzenberg
Post: Filmcore, Los Angeles, CA
Editor: Adam Svatek
Finishing: New Hat, Santa Monica, CA
Colorist: Bob Festa
Music/Audio Post: Wholly Cow Audio, Manhattan Beach, CA
Engineer: Steve Gregan
Web Resources:
Click here to watch the Lifestyles Condoms "Skyn Revolution" spots:
http://bestcompanywebsite.com/BESTPR/LIFESTYLES_SKYN/
Click here for more info about BEST* Company Ever:
http://www.bestcompanywebsite.com
Click here for more info about AMP:
http://www.ampagency.com
Click here for more info about Lifestyles Condoms
http://www.lifestyles.com/condoms.php
Click here for some hilarious euphemisms for condoms:
http://www.rollerfeet.com/etrigan/wu/fluff/The_Sheath_File.html
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