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| From the viral ad for writer Julie Klam featuring actor Timothy Hutton, directed by IKA's Ian Karr. |
“Book publishers are embracing new media in a big way,” Jonathan Jacobson, IKA Collective producer/director says. “They recognize that it’s not just about selling books, but about building the brand of their bestselling authors, and fostering a sense of community between them and their readers.”
Several recent IKA book projects showcase the range of creativity the company brings to the publishing industry.
‘Locked On’ With Tom Clancy Trailer:
IKA’s latest book project is the Hollywood-style book trailer for Tom Clancy latest page-turner “Locked On” (Putnam) directed by Jacobson. The spot begins seemingly as a typical political ad for the presidential candidacy of Jack Ryan, but the mood quickly turns sinister. Fast-cut, grainy images of an army on the move, intercut with shots of an assassin’s hands carefully assembling a high-powered shotgun, perfectly capture the book’s tone of political intrigue and espionage.
Viral And More:
On the opposite end of the spectrum is IKA’s viral ad for writer Julie Klam and Riverhead Books, featuring actor Timothy Hutton, and directed by Karr. Shot in a mockumentary style, this funny short begins with Klam talking with her publisher about how Hutton, an avid reader with a popular blog about literature, is a fan of her books and wants to help promote them. Hopes are quickly dashed when a rude Hutton reveals that he doesn’t actually read books, but rather leaves it to an assistant.
“No matter how much technology evolves, the importance of telling a good story remains constant," Karr says. "The story of the trailer doesn’t necessarily have to mirror the one in the book. If the trailer is funny and interesting, the inference is that the book is too. Having an Oscar-winning actor willing to poke a little fun at his fame made for an effective viral ad.”
Karr adds, "Everything today is about content and publishers have loads of it. The trick is re-packaging and promoting the work in a way that makes it more accessible to a digitally-obsessed world. We do that really well at IKA.“
For writer Nora Roberts, IKA produced of a one-of-a-kind web special exclusively for Roberts’ readers in which she gives a tour of the Inn Boonsboro in her hometown of Boonsboro, Maryland. She and her husband co-own the inn, which recently reopened after a 2008 fire nearly destroyed it. Since her latest romance trilogy is set in the town and the inn, Roberts worked with Karr and IKA to give fans an inside look around and a Q&A with Roberts.
“With book trailers you have to interpret the book in a concise and visually exciting way,” Robbie Chafitz, IKA’s Creative Director, says. “Fortunately, this is something we are quite good at. And because of all the resources we have available to us, we can provide not only the strategy and the production, but also the editorial, visual effects and music. IKA’s combination of talent and resources is why so many leading publishers want to work with us, and why we see the publishing industry as a tremendous growth area for us.”
About IKA Collective:
Founded by noted brand strategist/director Ian Karr, IKA Collective is more than a production company. Rather, a creative collective of writers, producers, editors, directors, composers, digital artists, fashionistas, foodies and horror film fanatics who love to tell stories. Whether it’s an ad, a network promo, a digital media project, or their own original content, IKA Collective is all about communicating in a way that entertains and gets results. Our facility includes a live insert stage, five edit rooms, digital color grading, graphics, compositing and audio mixing suites, allowing us to deliver great work at budgets that make sense in every medium. Recent clients include Fox TV, Discovery Channel, Continental Airlines, Hallmark Channel and Penguin Publishing. For more information go to http://www.ikacollective.com
Web Resources:
Click below for more info about IKA Collective:
http://www.ikacollective.com
Click below to view some of IKA Collective’s best-known book work:
Tom Clancy "Locked On" trailer:
http://youtu.be/jDsm_gHUTog
Julie Klam, Timothy Hutton Viral Ad:
http://www.youtube.com/watch?v=jpuX3hsjegY
Nora Roberts on "The BoonsBoro Trilogy" online content:
http://www.youtube.com/watch?v=N0goPw2vjHQ
Patricia Cornwell "Scarpetta" trailer:
http://www.youtube.com/watch?v=AKFwfYwZoWA
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