Company Forms Creative Alliance With
London-based Prod. Co. 76 Ltd
LOS ANGELES, CA - Original Film (http://www.originalfilm.com), the award-winning commercial/entertainment production company led by Executive Producers Bruce Mellon, Jeff Devlin and Joe Piccirllo, has added director Yann Secouet to its impressive talent roster, and formed a strategic creative alliance with London-based 76 Ltd, which represents Secouet throughout Europe.
Secouet, whose talents include a deft hand with animation and visual effects-heavy projects, as well as an expert car shooter, joins a directorial roster that includes feature filmmakers Simon West, Dennis Dugan, Hugh Hudson; and commercial directors Michael Mieke, Ben Orisich, Brendan Williams, Tim Gibbs, Dick Buckley, Anibal Suarez and Doug Finelli. Original also represents branded content specialist Geoffrey Madeja.
"Our relationship with Yann and 76 Ltd reflects the kind of growth my partner Bruce and I were looking for," Joe Piccirillo partner/executive producer Original Film, said "Yann's work is so strong and 76 Ltd. is a tremendous production resource."
Educated in England and France, Secouet began his career at the London production company MKD before moving on to the branding and communications agency Kemistry. It was there he developed the extensive knowledge of design, animation and visual effects that informs much of his work. It's Secouet's mastery of both live action filmmaking and post techniques that makes his work so compelling. For evidence look no further than his extensive work for Saab, Electrolux, Toyota, Lowes, BBC and Channel 4 (London).
"Original Film has a strong heritage as a production company," Secouet said. "I see Original as a company that facilitates the opportunity for creative people to do great work across all areas of the commercial process and that's my philosophy exactly."
Regarding his style, Secout noted that his expertise in post is often most important in the early stages of a project.
"I regularly draw upon my background in graphics and animation," Secouet explained. "But it's in the early stages of a project that I use it to great affect by creating animatics that explore camera moves for tricky narratives and visualize complex effects. It allows the whole team to get a clear idea of how we're going to get the shots we need, and thus I can spend more time on the 'whys' rather than the 'hows.'"
Beyond simply adding a top director to its roster, the creative alliance between Original Film and 76 Ltd is equally crucial to both companies as global reach becomes more imperative to success in today's commercial production industry. Last year Original forged a similar alliance with Australia production house 8 Commercials, Sydney.
"As the commercial business expands outside individual markets now more than ever before it's essential to form alliances to service an ever-increasing range of productions," Mark Murrell, Executive Producer of 76 Ltd, said. "Agencies benefit from having a global perspective and production companies need to tap into that. Original has a fantastic reputation and an amazing roster of directors that complements ours. It gives us a foothold in the States and allows us to work together on co-productions whether that be UK jobs shooting in the US or Original work that may need servicing in the UK."
About Original Film:
Founded in 1992 by Bruce Mellon and Neal Moritz, Original Film has built a well-earned reputation for creating some of the most memorable advertising in the last two decades. The company is led by Executive Producers/Partners Mellon, Jeff Devlin and Joe Piccirillo and represented by Robin Pickett in the Midwest and Finn/Saxon in the West. For more information go to http://www.originalfilm.com
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