Reading, PA -- The Internet has been changing the way the world works, dates and does practically everything else over the past two decades. However, for all of the life-changing strides the Internet has made in other fields, it hasn’t done much in the way of making furniture lighter…that is until today.
The creative team at Neo-Pangea, in partnership with Wal-Mart Stores, Inc. and their traditional print and television advertising agency, The Martin Agency, is pleased to announce the creation of ''Your Zone.'' This innovative 3-D online experience lets you hold in your hand a virtual room filled with ever-changing Wal-Mart furniture sets, pieces and home décor.
''Because this is a tool that people use to see actual products, it was important for us to make sure the items look exactly as they do in the store,'' said Neo-Pangea’s Royal Alchemist Jason Morris. ''The textures for the individual drapes, sheets, comforters, etc., was taken from photos of the actual products.''
And here’s where it really gets cool...
Users can print a marker on a regular piece of paper using a standard printer and when placed in front of an ordinary webcam, a 3-D room full of Wal-Mart products comes to life in your hands. The fabrics, wall colors and accessories change over time to represent different styles and provide a larger view of their vast product line.
The team at Neo-Pangea utilized Papervision3D to render the virtual room in real time, so that when you rotate the marker, the room rotates. When you move the marker closer to the Webcam, the room gets larger.
'''Your Zone' is a revolutionary way for Wal-Mart shoppers to enjoy a realistic view of how a wide variety of furnishings will look in their homes without having to lug enormous pieces back and forth,'' said Neo-Pangea Baron of Pixels Brett Bagenstose. “It won’t make the furniture lighter, but it's the next best thing."
About Neopangea:
Based in West Reading, Pennsylvania, Neo-Pangea is an innovative agency that specializes in digital video and audio productions, Web design, interactive experiences, and live multimedia performances. It has created successful promotions for Fortune 100 brands such as Comcast, Nike, National Geographic... and now Wal-Mart.
About The Martin Agency:
The Martin Agency is based in Richmond, Virginia and is part of Interpublic Group of Companies. It has been ranked the #3 Agency in the world by Advertising Age. They lead brands such as GEICO, UPS, Hanes, Wal-Mart, and NASCAR.
About Wal-Mart:
Wal-Mart Stores, Inc. is currently ranked number one on Fortune magazine’s prestigious Fortune 500 list and operates more than 7,000 facilities and employs more than two million associates worldwide. For the fiscal year ending January 31, 2008, Wal-Mart was the world’s largest retailer with in excess of $374 billion dollars in sales.
Web Resources:
For more information on Neo-Pangea visit:
http://www.neo-pangea.com.
For more information on The Martin Agency visit:
For more information on Wal-Mart’s “Your Zone” Augmented Reality application visit:
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